[FanArts/Pexers Write-Ups] KHJ as Advertising Model
Author: AprilS Pexers Write-Ups on FB
Made a casual trip to an Asian store in Southport, Goldcoast in Australia yesterday (Nov.20/2014) . Who and what do you think I saw?
A poster bearing the bright and smiling Hyun Joong still advertising FS even if his contract ended with that cosmetic brand. I didn’t buy FS product instead bought the ramen whose advertisement he used to appear in early in his career with Park Bo Young(if my memory serves me right).
Two years ago when we visited Sydney, the trip wasn’t complete till I visited FS -a smallish store tucked in a corner of a mall. The salesgirl received an impromptu lecture from me when I pointed to HJ’s poster and asked: do you know who that is? She said , no she didn’t know who it was.
My eyes jumped out of its socket! ‘You don’t know Kim Hyun Joong?’ How in the world did she sell her merchandise when she herself do not know details or back story of the cosmetic line and its famous world class model?
Oh well, she had to do her homework after that encounter. She is lucky, her store manager wasn’t around then.
At least in a modest sized store in Baclaran, Pasay in Metro Manila salesgirls were too happy to talk about HJ whose poster wearing the TShirts he was modelling in 2007. Unfortunately they said their company cannot afford to bring in HJ to personally promote the products.
I was disappointed when HJ didn’t make it to the giant billboards in Metro Manila selling Bench (clothesline and local franchisee of FS in Manila) instead featured Lee Min Ho. If you recall when KHJ made the rounds of countries in Asia selling FS products he was feted by the owner of Bench, Mr Ben Chan during his promotional stopover in Manila. Was HJ’s modelling fee too high?