Dedicated to SS501 4D Leader Kim Hyun Joong

[FanArts/Pexers Write-Ups] KHJ as Advertising Model

Author:  AprilS  Pexers Write-Ups on FB

Made a casual trip to an Asian store in Southport, Goldcoast in Australia yesterday (Nov.20/2014) . Who and what do you think I saw?

A poster bearing the bright and smiling Hyun Joong still advertising FS even if his contract ended with that cosmetic brand. I didn’t buy FS product instead bought the ramen whose advertisement he used to appear in early in his career with Park Bo Young(if my memory serves me right).

Two years ago when we visited Sydney, the trip wasn’t complete till I visited FS -a smallish store tucked in a corner of a mall. The salesgirl received an impromptu lecture from me when I pointed to HJ’s poster and asked: do you know who that is? She said , no she didn’t know who it was.

My eyes jumped out of its socket! ‘You don’t know Kim Hyun Joong?’  How in the world did she sell her merchandise when she herself do not know details or back story of the cosmetic line and its famous world class model?

Oh well, she had to do her homework after that encounter.  She is lucky, her store manager wasn’t around then.

At least in a modest sized store in Baclaran, Pasay in Metro Manila salesgirls were too happy to talk about HJ whose poster wearing the TShirts he was modelling in 2007.  Unfortunately they said their company cannot afford to bring in HJ to personally promote the products.

I was disappointed when HJ didn’t make it to the giant billboards in Metro Manila selling Bench (clothesline and local franchisee of FS in Manila) instead featured Lee Min Ho.  If you recall when KHJ made the rounds of countries in Asia selling FS products he was feted by the owner of Bench, Mr Ben Chan during his promotional stopover in Manila. Was HJ’s modelling fee too high?


6 responses

  1. Myqueenleo

    I also stop using TFS. TFS used jihoo’s name to be popular in our country. Really, they became popular along with jihoo. Then they didn’t renew the contract. ;(

    Thursday, December 4, 2014 at 11:03 am

  2. Dragon Lady

    I really miss seeing KHJ in a commercial. My husband use to buy the BB cream from FS, since he is no longer endorsing the brand. We stop buying. That is the power of KHJ. I am still hoping that KHJ can finish City Conquest and make it into a movie so we as fans have something to look forward to when he goes into the MS. I hope on his next public appearance he will have a long hair just like in the Tony Moly days.

    Sunday, November 23, 2014 at 3:56 am

    • aprilstarr

      I also think CC should be made into a movie.What a waste that the talents,the story,the preparations would be thrown into the abyss of oblivion. To think they had shown CC’s BTS plus all the hype in that Japanese city where a part of the drama was shot.

      Regarding HJ’s past commercials I hope somebody can put up a collection of videos and posters for us to enjoy. KHJ soompi page contain a list of his past commercials.

      Sunday, November 23, 2014 at 7:02 am

  3. That was funny lecturing the salesperson ^^ but you’re right. They should know the background of what they’re selling. Even if it’s another artist they should know details of it, how can they attract customers if they don’t know what they are selling.

    Saturday, November 22, 2014 at 9:38 am

  4. julia10047

    greatly missed him, really looking forward to the new songs and videos from Hyun Joong

    Saturday, November 22, 2014 at 3:28 am

  5. Cagome

    Miss a lot your words.Thank for sharing.Love a lot All what he do is amazing.

    Saturday, November 22, 2014 at 2:51 am

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